Brand new Webflow site migration and increased enquiries
McLean Financial Services is a mortgage and protection advisor based in the UK. With a growing client base, the company was in need of a modern and user-friendly website that would help them stay ahead of the competition. The company's old website, built in Wordpress, was not meeting their needs and was difficult to update without the assistance of a developer.
The Solution: A Webflow Website
To address these challenges, the team at Fifty Fifty was brought in to develop a new website for McLean Financial Services. The project began with a thorough discovery phase, where we worked closely with the client to understand their business, target audience, and objectives for the website.
Based on this information, we created a stylescape to establish a visual direction for the website and developed wireframes and a visual prototype in Figma. The design was focused on creating a user-friendly experience that was easy to navigate and offered clients the information they needed quickly and easily.
The website was then developed in Webflow, incorporating a booking system integration to make it easier for clients to schedule appointments. The new site was designed to be easily updated by the client, without the need for a developer. Delivering significant results for McLean Financial Services traffic to the site increased by 300%, and overall bookings rose significantly. The easy-to-use booking system and the user-friendly design helped to streamline the process for clients, making it easier for them to schedule appointments and access the information they needed.