Minimum Viable Brand for an Architecture Project Planning App Startup
Brand + UI
Pilotis is a project planning app designed for architects and other professionals in the construction industry. The app helps users collaborate, organize, and integrate their work in a single platform. As an early-stage startup, Pilotis was seeking investment to bring their product to market. To do this, they needed a strong brand identity that would resonate with potential investors and customers alike.
To create a strong brand identity, we started by designing a logo that would represent the core values of Pilotis. We decided to use an iconography of three pillars to represent collaboration, organization, and integration. The pillars were designed in a simple and modern style, with clean lines and minimalistic colors. This iconography was then paired with Montserrat a modern font that would make the logo stand out in any context.
Next, we worked a mockup user interface design for the Pilotis app. We wanted to create a clean and intuitive interface that would be easy for users to navigate. To achieve this, we used a simple and minimalist design approach. We also used a muted color palette to create a calming and professional feel.
With the logo and user interface designs in place, we moved on to creating a mockup marketing landing page for Pilotis. The website was designed to showcase the app's features and benefits in a clear and concise way. We used a single-page design that allowed users to scroll down through the site and learn about the app's different features.
Finally, we created an investment slide deck that would be used to pitch Pilotis to potential investors. The slide deck incorporated the same branding elements as the logo, user interface, and marketing website. We used bold and impactful graphics to showcase the app's potential and highlight its unique value proposition. The deck was designed to be both informative and engaging.
The Pilotis brand creation project was a success. The app's new branding was well received by investors, and the company will be able to secure the funding it needs to bring the app to market. The new branding also helped Pilotis stand out in a crowded market, making it easier for the app to attract new customers. Overall, the project was a great example of how a strong brand identity can help an early-stage startup succeed.