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Bringing the human element to the innovation-led software developer.

Software Development

Rebrand + Web

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With technology advancing at an unprecedented pace, Intellicore, a software development company, sought to bring a human touch back to their brand. They aimed to stand out in the crowded market and position themselves as a leader in software development.

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We worked closely with Intellicore to rebrand their company, starting with a discovery process to understand their unique approach to software development. We then created a new brand identity that reflected their human-first approach, including a new logo inspired by morse code. The logo icon was designed to symbolize the idea of bringing technology and humans together.

In addition to the new logo, we also developed a new website, motion, and animations that showcased Intellicore's unique approach to software development. The website was designed to be user-friendly and engaging.

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Intellicore's commitment to a human-first approach paid off, and our team's expertise in branding helped them achieve their goals. The new brand and website we created have helped Intellicore position themselves as a leader in software development and attract new clients who appreciate their unique approach.

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Branding / Art Direction / Motion Design / Web Design & Development / Print / Digital Design

Creative director

James Watson

Design Team






Whether you're seeking a brand refresh or a complete website redesign, our team at Fifty Fifty is dedicated to empowering your business for the digital age.

Don't struggle on your own and let an outdated brand or website hold you back.