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Human centered software

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The Mission

Rebrand Intellicore bringing them to the forefront of software developers. With technology moving faster than ever, Intellicore wanted to bring back the human-first approach to the brand.

Our Commitment

Create a new brand visual identity system that showcases that all technology begins with the human element, focusing on the team of talented developers.

The Resolution

Through the new brand visual identity system, Intellicore looks like the cutting edge leader in software development. No longer just the geeks in a dark room who nobody knows, Intellicore connects with businesses ultimately creating technology that builds better business.




Software Development

creative director

James Watson


Brand Development & Rebranding

Brand Architecture

Brand Strategy

Brand Style Guides

Collateral, Print & Packaging 

Content Strategy

Logo & ID Systems


Marketing Campaigns


Website Design & Development 

Motion Graphics




Discovery & Research

Custom CMS

"Intellicore first engaged with Fifty Fifty in March 2020 with a vision of rebranding Intellicore and creating a Human Centered Technology Group (HCTG). Fifty Fifty recognised the need for a unified brand which is modern and focused on the human element of designing and developing technical solutions."

Barry Booth, CEO, Intellicore

Ready to work together? Book a strategy call with us.

Complete our quick form below to schedule a consult with our team.  We invite businesses of any size looking to collaborate to build their Brand or website with Fifty fifty.