Honouring JJR Macleod's Legacy through Visual Identity and Website

The challenge presented to Fifty Fifty by the JJR Macleod Memorial Society was to create a visual identity and a website that could effectively honor the significant contributions of JJR Macleod to diabetes research. The Society aimed to raise funds for a statue dedicated to Macleod within Duthie Park, Aberdeen. However, the lack of imagery from that era posed a challenge in visual representation.

Fifty Fifty undertook the mission with a dedicated commitment to showcase JJR Macleod's legacy through a compelling visual identity and an engaging website. Despite the limited available imagery, our team was determined to convey the profound impact Macleod had on diabetes research. We understood the importance of capturing his contributions and ensuring his recognition in history.

Through extensive research and creative innovation, Fifty Fifty successfully crafted a captivating visual identity for the JJR Macleod Memorial Society. We designed a website in Webflow that not only honored Macleod's legacy but also informed the public about his remarkable achievements. To address the lack of imagery, we employed innovative design solutions that evoked the essence of the era. A central feature of the website was an animated timeline showcasing the project's journey and an interactive syringe displaying the funds raised.

The delivered visual identity and website were met with overwhelming positive feedback from the JJR Macleod Memorial Society and the public. The project received significant attention and support, contributing to the successful fundraising efforts. The website's animated elements, including the timeline and syringe, played a crucial role in engaging the audience and conveying the Society's mission. With nearly all the required funds raised, the project is on track for an October 2023 unveiling, ensuring that JJR Macleod's contributions to diabetes research receive the recognition they deserve.